RFID in Libraries


Track consumer awareness of RFID

Filed under: — Laura @ 4:51 pm

BIGresearch and Artafact LLC have a syndicated report which looks at consumer awareness of RFID. They did an initial survey of 8000 people in 09/2004 and will be doing another report in 12/2004. According to them, most people still haven’t even heard of RFID. The press release says that most RFID aware adults get their information from the Internet and nearly two-thirds of them are concerned about the potential for privacy abuse and no source was recognized by them as a resource for good information. Government sources are not deemed trustworthy.

The RFID industry is keeping track of attitudes regarding privacy. What isn’t clear is whether or not they view privacy issues as a technological or communication issue. I predict that spin will come before secure chips.


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